Christian and Carlos


Somos La Verdad! Christian and Carlos became friends back in 2007; both having a strong affinity for the 6 fundamentals that La Verdad is based on. They started creating apparel designs in 2015 while building a small and loyal base of customers around the country. In 2016, La Verdad's podcast and blog launched to begin documenting and telling stories from the point of view of two urban Latinos in America.

Our goal is simple. La Verdad is focused on being true to our roots through originality. 

The 6 fundamentals are:

  1. Culture
  2. Tradition
  3. Art
  4. Community
  5. Inspiration
  6. Scholarship

We're glad you decided to stop by! Please check out the blog, podcast, and some of our fly gear!