VISION: La Verdad Ltd. is a community rooted in the six fundamentals: Art, Community, Culture, Inspiration, Scholarship, and Tradition.
MISSION: To inspire, educate, and preserve the culture and traditions of Latinos through original programming and outreach.
Born and raised in the city of Chicago, IL, Christian Alequin has always found a passion for the arts. This is a big part of the reason that led him to the creation of La Verdad Ltd. As a community whose vision is to promote the culture and traditions of Latinos, Christian credits his passion for culture to his late grandmother, Ramonita “Monin” Bartolomei, and her inspirational life motto, “¿Quién dijo miedo?” When he's not traveling for work or brainstorming new ideas for La Verdad, he's spending quality 'daddy-daughter' time with his 5 year-old little girl.
Carlos' love for preserving history and culture is what led him to getting involved with La Verdad. He's a Dominican educator based out of Grand Rapids, MI who has a strong passion for Community Empowerment and Entrepreneurship. He gets to fulfill both of these passions in multiple ways through La Verdad Ltd. Outside of this, Carlos spends all spare time with his wife, Hilda, 5 year-old daughter, Ysa, and a newfound love for Brazilian Jiu Jitsu!
Natalie (Nati) graduated from the University of Illinois at Chicago with a Bachelor's Degree in English and a concentration in creative writing. She was born and raised in the Belmont-Cragin neighborhood of Chicago where she is now raising her 4 year -old son. As a working mother in the legal field, she brings a unique point of view on topics ranging from pop culture to social issues. When she is not working you can find Nati spending time with family, exploring Chicago with her son or eating tacos.
April grew up and lives in the city suburb of Cicero. She attended and graduated from Columbia College Chicago as a Photo major with a concentration in Photojournalism. She is interested in documenting stories visually; to photograph for humanity, evoke empathy and have an audience connect with the subjects in the photograph, creating awareness. In the last half of being at Columbia, April began to explore and learn about what it meant to be a latina, especially learning about the history and culture of being Mexican. What interested April in working with La Verdad Ltd. is the mission to preserve culture and the traditions of Latinos along with how La Verdad reaches an audience in different communities, bringing people together. Aside from taking photos and thinking of projects, April likes to spend time with her family, walking her crazy dog and watching Netflix.
Jesus Rodriguez is a California native living in the city of Detroit. Surrounded by the raw street art and rich history of the Motor City, Jesus gained an appreciation and love for the arts as a teenager. When presented with the idea of joining the La Verdad, he jumped at the opportunity; finally finding an outlet for his creativity. Jesus is excited to be part of a team of unique individuals who share similar goals and ideals and is eager to inject some of that Motown swagger and Detroit resilience into the brand.
Vanessa was born in Chicago and raised in the west suburbs. She was given the name 'VFig' by her long-time best friend of over 20 years, Nati. After majoring in Latin American and Latino Studies at DePaul University, she grew a vast interest and passion for her Latino roots and culture and is now a proud, female voice for La Verdad. When she's not busy working nonstop, she's spending much needed relaxation time with her family and loving boyfriend.
Yvan - "El TalYvan"
A Dominican upbringing and staying true to his culture leads Yvan to bring a vivid atmosphere to the LV Familia. Art, Culture and Music have always been a part of him making La Verdad a perfect outlet. Yvan has used a background in Marketing and Promotions gained at Western Michigan University to move forward the knowledge of Latino culture. Born in Dominican Republic and raised in Grand Rapids, MI, he is now based in Orlando. Yvan has had the chance to make big impressions on those who know him in all these places, usually leaving people saying they met “un tal Yvan.”
Marissa was born and raised in the southwest Chicago suburbs. Despite this, she always found a way to venture out into the city to explore culture, history, and art. One of her biggest life adventures in Chicago was attending and graduating from DePaul University with a Bachelor of Arts Degree in Anthropology. With her Anthropological background, Marissa is able to cultivate her passion for Latino culture, traditions and history with La Verdad. She cannot thank the team enough for allowing her to join and to be a part of a family who shares the same vision in giving back to the community. On her downtime, you can find Marissa blogging, editing photos for her Instagram (@cafecito_y_cultura), traveling, or enjoying un cafectio.